The social networking platform Facebook has to be biggest relations crisis ever, everyone knows that the social media start taking very serious transparency.
In a new standby, the company clarified the changing its notoriously obscure policies an products to better consider this newfound commitment.
In the company’s blog post, Facebook announced that an update its pages that they allow to see all the ads that pages that’s currently running, onward with a detailed history of any name changes that have been made to the page.
Earlier, there were few of ways the page owner accountable ran their ads and the page could be a dark post with the hyper-targeted ads into users.
Newsfeed and Instagram feed organize the paid ads but there would be no clear way to tie the ad backs.
After 2016 elections Facebook aware about this privacy and policy, Today announced aim and dissuade of the kind of shady behavior that allows Facebook pages to exploit the public with incendiary posts.
During a press conference announcing at its Menlo Park office, Facebook COO Sheryl Sandberg says “In today’s announcements and we have already taken much more transparency than any other advertising platform whether it’s online or offline.”
The company over last several months has become transparency of a catchphrase and restore trust following a spate of high profile scandals. With each update, Facebook has committed that the transparency is top of mind.
As a new messaging strategy it’s move smarter way. Facebook despairingly need to win back user confident, the reason of the way it’s been running nonstop apology ads, and hyping condition to transparency aids that goal.
Its also becomes a suitable excuse when the critics push back on the company’s judgment, such as a move to promote news stories about the politics into same archive authentic political advertisements.
Some of the newsroom bristly at the move, calling that political journalism with politics of a heavy-handed response.
Although Facebook said it would tweak the little policy and also news post will appear in a separate space that holds the political ads, it’s mostly touched off the criticism, you guessed it transparent.
She wrote, “It’s merit noting that our total commitment to transparency around all organization electoral and issue ads, not just the news and encouragement, but traditional business and commercial enterprises that engage the same issue on the advertising.”
Speaking on Thursday, Sandberg repeated the sentiment saying, “this is really hard decision for this company,” but finally, the company “determined our goal is transparency.”
Similarly, transparency is a good thing. A company as a large and powerful as the Facebook should be as transparent as possible. But the difficult to ignore that’s is also extraordinary suitable excuse.
Alternatively, a real fact to the media company with rigorous editorial to better prepared to make complex discussion between journalism and political speech, Facebook can preferably enact an overboard policy with the no concern complexity to all.
Moreover, when people complain about “transparency”, how can anyone take issue with transparency?
Anyway, it’s clear about “transparency” is the Facebook’s new taking point, if it’s hyping a new chance or defending against criticisms.
Now it just hopes to win back users trust.